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fill the brief on the leftDescribe the person, not the product.
“My dad, 68, retired, obsessed with his smoker and refuses to buy himself anything” beats “man, 60s.” Specific details turn a category into an actual gift.
“My dad, 68, retired, obsessed with his smoker and refuses to buy himself anything” beats “man, 60s.” Specific details turn a category into an actual gift.